I’m Seth,a brand writer and strategist.
I specialise in brand language — partnering with founders, company teams and other creatives to build new brands and evolve existing ones.
For more than a decade, I’ve helped clients stand out through clear positioning, brand messaging and stories that move people.
Verbal identities, naming, brand narratives, impact statements, culture and values, tone of voice, website language, product launch, marketing campaigns. Anything that’s core to your brand.
Dancing
Mother-daughter vineyard in Sonoma celebrating life through the senses. ●
Brand Strategy, Verbal Identity, Tone of Voice, Website Language, Naming, Packaging, MarketingLifestyle
Söller Tennis Club
A wellness and lifestyle community perched in the mountains of Söller.●
Verbal Identity, Tone of Voice, Website Language.Tourism
Silco
A Cornish drinks brand with a harbour-side bar and restaurant.●
Verbal Identity, Tone of Voice, Naming, Website Language, Packaging. Food & Drinks
Berrow Projects
Renovating historic properties into luxury modern homes in Mallorca.●
Verbal Identity, Tone of Voice, Website LanguageProperty
Kickback
Empowering kids through the universal language of sneakers. ●
Verbal Identity, Tone of Voice, Website LanguageSocial Impact
Rhea
Healing concussion through evidence-based active recovery.●
Verbal Identity, Tone of Voice, Website Language. Healthcare
Câm
Building the infrastructure to support Nigeria's emerging dairy industry. ●
Verbal Identity, Tone of Voice, Website Language, Advertising Campaigns, Marketing.Agriculture
Monty BerrowCo-Founder at Berrow
“Seth produced a narrative that literally gave me goosebumps. It was so refreshing to work with someone who truly listened and understood what we wanted to achieve. Seth is the most talented brand writer I have seen in action."
Lena MillerCEO at Urban Alchemy
“Working with Seth was an entirely different experience. He approaches his work like an artist, capturing the essence and soul of an organisation. He pulls, prods and shapes until it becomes a unique poetic masterpiece. I was blown away by his approach."
Sabina BonaiutiSenior Manager at Adobe
“Last year, we saw amazing results from our global campaign (more than 240,000 website visits and 26,000 downloads) and we're seeing even better results this year."
Aisha BashirCEO at Câm
“I won’t forget my reaction to his first draft. It almost brought me to tears because his words immediately stirred emotions from deep within me that made me feel like he was speaking straight from my heart.”
Let’s create something incredible together.
There are two ways to work with me.
Projects
The standard approach for most engagements. Whether it's a verbal identity, tone of voice, website or campaign, we’ll define a scope of work with a fixed price to help you reach your goals.
Partnerships
A flexible approach for clients who need ongoing support. We'll decide on a number of days per month and then dial up or down my time as needed. Ideal for marketing copy and content strategy.